Registered Brands

Kitchen Pasand has become a trusted name in Indian households for delivering high-quality rice that meets everyday culinary needs without compromising on taste or purity. Known for its versatility, Kitchen Pasand offers a carefully curated range of rice varieties ideal for daily cooking. From everyday meals to special family gatherings, each grain of Kitchen Pasand rice is aged, cleaned, and packed in a hygienic environment to ensure the highest quality. With a strong focus on consistency and hygiene, Kitchen Pasand maintains strict internal standards in processing and packaging, making it the perfect companion for your daily kitchen needs.

2222 represents a symbol of excellence in the world of Basmati rice. Designed for those who seek premium quality and exceptional aroma, 2222 rice stands out with its long, slender grains that fluff up beautifully when cooked. Ideal for festive dishes, biryanis, and rich preparations, 2222 delivers an unforgettable dining experience. Every grain of 2222 rice is naturally aged and processed in our state-of-the-art facilities, maintaining the purity and taste that discerning customers expect. With 2222, you bring home not just rice — but tradition, luxury, and authenticity in every meal.

Sukh is a celebration of purity, taste, and nourishment. Created with care for health-conscious families, Sukh rice is crafted to deliver a balance of quality and value. The grains are well-sorted, aromatic, and processed with precision to retain natural nutrients while offering great flavor and texture. Sukh is processed in hygienic conditions and packed with advanced technologies to preserve freshness from our mill to your plate. Whether it’s a comforting khichdi or a daily meal, Sukh brings warmth and satisfaction to every household.